11th February 2025

Villawood’s Sponsorship Fuels Excitement at the 2025 Tour Down Under

Villawood Properties proudly joined as sponsorship partner of the 2025 Santos Tour Down Under, bringing a dynamic presence to Australia’s premier cycling event. From the thrilling Villawood Men’s Classic to a host of activations throughout the tour, Villawood’s sponsorship delivered energy, excitement, and a strong sense of community engagement.

The Villawood Men’s Classic in Adelaide’s Tour Down Under cycling event propelled Villawood Properties on to the international stage in spectacular fashion. As a global curtain-raiser for the tour, the race, and the Villawood brand as well, drew massive attention across numerous media forums: worldwide and national TV, major Australian newspaper mastheads, websites and social media platforms.

On the ground, in the electric atmosphere of Adelaide’s East End parkland course, The Classic – and Villawood – were on everyone’s lips. A nail-biting finish ensured the race will be remembered by hundreds of thousands.

Beyond the Villawood Men’s Classic, Villawood’s presence was felt throughout the Tour. Thousands of giveaway hats and sunglasses created a sea of Villawood branding among spectators, while the eye-catching Villawood Spirit car became a mobile icon of the event.

With the local SA team at the forefront celebrating, engaging with crowds and reinforcing Villawood’s commitment to fostering vibrant, connected communities —values that align with its vision for creating residential developments.

Villawood’s name in South Australia was well known before but The Classic has seen it soar dramatically and in hugely positive fashion. It’s now equated with not just new developments but with major event excitement, with South Australia’s broader identity, with community fun, spirit and support, and with a high-level but accessible corporate presence.