Media Release

Greenfields homebuyers are being lured by high-end exclusive clubs featuring in more and more new estates.

Leading the way is developer Villawood Properties with a rapidly-growing catalogue of clubs hosting heated swimming, boutique cafes and event venues, top-end gyms, multi-sports courts, family retreats, community gardens, barbecues and more.

With 10 Victorian clubs now to its name, it’s showing no signs of slowing down or cutting back on the cachet of its residents-only facilities. Running around $14 million each on current prices, the clubs are key selling points for buyers eyeing early greenfields infrastructure and keen to use the clubs to strike up friendships with their new neighbours.

Club Coridale, Lara 

Villawood has strong runs on the board. It has 10 clubs across Victoria and Queensland, with a raft more planned for the near future: two at Sunbury’s Redstone and Kimberley projects, two at Adelaide’s Oakden Rise and William Lakes, one at Cairns’ Half Moon Bay and two more at Moorabool in Geelong’s new northwest growth corridor.

Its Club Rathdowne at Wollert in Melbourne’s north boasts a prestigious Great Place Award from the Urban Development Institute of Australia.

The clubs are architect-designed as social hubs and landmarks. They’re purpose-made for coffee/lunch catch-ups, school pick-up and drop-off meets, workouts, kids splash and poolside fun, tennis/futsal matches, lap swimming, mums and kids, birthday parties, engagements – even weddings. Some residents even work from the clubs.

Club Alamora Multi-Sports Court 

Delivered early in the life of the new communities, and gifted by Villawood to residents to run themselves, the clubs also stage events, provide a range of programs and classes.

In short, they become the new suburb’s social and community hub – years before any similar infrastructure might be provided by government.

Villawood CEO Alan Miller explains the club rationale: “People arrive in our communities from all different suburbs, some from interstate or overseas. They want to meet new people and make new friends.

“We try to provide them with a melting pot of activity. The clubs have cafes, gyms, parents’ lounges where they can bring their kids and meet up and still see what’s going on – what their kids are doing in the pool, the barbecue area, the playground.

“We have function rooms for kids’ birthdays, twenty-firsts, even weddings. The clubs are like our UDIA award says, great places. People can all just meet each other.”

Read more about our Residents Clubs here.